Results:
↑95% Revenue per email
↑70% Conversion rate
↑41% Click rate
Services:
Email Design
Automation Optimization
A/B Testing
Conversion Rate Optimization
The Client
The Challenge
OPUS SoundBed’s email flows, several of which were business critical, were not driving conversions as effectively as they could.
While the automations successfully reached potential customers, their engagement and purchase rates were lower than expected, limiting revenue growth.
The goal was to optimize these flows by improving messaging, refining design, and implementing data-driven adjustments to increase engagement and maximize conversions.
The Solution
To enhance the effectiveness of OPUS SoundBed’s email flows, I rebuilt key automations from the ground up, introducing a fresh email design and refining messaging to better guide recipients toward purchase.
Each flow was structured to align with customer behavior, ensuring timely, relevant, and persuasive touchpoints.
With improvements to layout, content, and automation timing, the updated email flows engaged recipients more effectively and increased conversions. These refinements not only drove immediate results but also strengthened OPUS SoundBed’s overall email strategy for sustained growth.
