Dry Farm Wines

Increasing email engagement of natural wines brand Dry Farm Wines with customer segmentation and A/B testing.

Dry Farm Wines

Increasing email engagement of natural wines brand Dry Farm Wines with customer segmentation and A/B testing.

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Results:

↑65% Email click-through rate (CTR)

↑160% Email engagement rate

↑33% Revenue per email recipient

Services:

  • Copywriting

  • Email Automation

  • A/B Testing

  • Email Design

  • Customer Segmentation

  • CRM Automation

The Client

Dry Farm Wines curates boxes of natural wines for their D2C customers.


They source organic, sugar-free, natural wines from small family farms to create one-of-a-kind wine selections for their recurring wine club.

Dry Farm Wines curates boxes of natural wines for their D2C customers.


They source organic, sugar-free, natural wines from small family farms to create one-of-a-kind wine selections for their recurring wine club.

The Challenge

Dry Farm Wines observed a disconnect in the click through rate of their email marketing funnel, impacting their base of over 400,000 subscribers. The challenge was to re-engage segments of both new and existing customers who were slipping through the cracks, resulting in a decline of conversions from email campaigns.

Dry Farm Wines observed a disconnect in the click through rate of their email marketing funnel, impacting their base of over 400,000 subscribers. The challenge was to re-engage segments of both new and existing customers who were slipping through the cracks, resulting in a decline of conversions from email campaigns.

The Solution

The approach was to integrate Klaviyo's powerful audience segmentation tools to dissect and revitalize Dry Farm Wines' email strategy.

I conducted a thorough segmentation of the customer base, tailoring content to resonate with different audience groups. Targeted campaigns and curated wine selections were dispatched, with a robust A/B testing framework to refine subject lines, imagery, and calls to action, driving a substantial uplift in engagement and conversion metrics.